Below is the concept I came up with through multiple trials and iterations. I found it important to stick with a similar blue as the old identity to keep with a sense of familiarity for their clients. The two different blues do a great job at representing wind and water, which are two very critical components to Mafia. It was important to create an identity that was not only visually appealing, but showed a clear connection to the company. The forms imitate not only waves, but also bag handles, and a cycle that represents the nature of repurposing that is the backbone of Mafia Bags.
Below is a layout created to showcase the letterhead, envelopes, and business cards that would be used after incorporating the new identity to the company.
